The electric and hybrid car market in Brazil underwent a turnaround in the second half of 2023, with a series of price reductions.
The price of cars around the world is highly speculative, with values rising and falling not just based on the cost of production, but also on how much consumers are willing to pay.
As the electric car market is relatively new, speculation has had a significant impact on prices in Brazil.
One of the factors that contributed to the recent price reductions was the launch of the BYD Dolphin EV. This price represented a large reduction in relation to the values practiced until then.
As a result, automakers were forced to lower the prices of their own electric and hybrid models in order to remain competitive.
Best-selling Electric and Hybrid Cars in Brazil.
Prices are in dollars adjusted to the sales value in Brazilian currency. Is it more expensive or cheaper in your country?
According to a survey carried out by Jornal do Carro, the 15 electric and hybrid car models that dropped the most in price in Brazil during the second half of 2023 were:
Price reductions for electric and hybrid cars in Brazil are the result of a series of factors, including the improvement in the economic scenario, the appreciation of the real and competition between automakers.
The launch of the BYD Dolphin EV was an important milestone for the sector, as it represented the entry of a new player into the Brazilian market with a competitive product in terms of price and technology. As a result, traditional automakers were forced to adjust to the new reality, reducing the prices of their models to remain competitive.
The price reductions are good news for consumers, who now have more options for electric cars.
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