Electric and hybrid cars in Brazil plummet in price (up to $19k cheaper!)

The electric and hybrid car market in Brazil underwent a turnaround in the second half of 2023, with a series of price reductions.

Speculation

The price of cars around the world is highly speculative, with values rising and falling not just based on the cost of production, but also on how much consumers are willing to pay. As the electric car market is relatively new, speculation has had a significant impact on prices in Brazil. One of the factors that contributed to the recent price reductions was the launch of the BYD Dolphin EV. This price represented a large reduction in relation to the values practiced until then. As a result, automakers were forced to lower the prices of their own electric and hybrid models in order to remain competitive. Best-selling Electric and Hybrid Cars in Brazil.

Prices are in dollars adjusted to the sales value in Brazilian currency. Is it more expensive or cheaper in your country? According to a survey carried out by Jornal do Carro, the 15 electric and hybrid car models that dropped the most in price in Brazil during the second half of 2023 were:

• Hyundai Kona EV (electric): from $55,164 to $35,920
• Mini Cooper S E (electric): from $54,208 to $37,462
• Peugeot e-2008 (electric): from $49,192 to $37,462
• Hyundai Ioniq (hybrid): from $37,462 to $28,311
• Peugeot e-208 (electric): from $52,704 to $44,808
• BYD Song Plus DM-i (hybrid): from $51,320 to $43,458
• BYD Yuan Plus (electric): from $51,320 to $43,458
• Hyundai Kona HEV (hybrid): from $39,996 to $31,934
• Seres 3 BEV (electric): from $45,628 to $37,462
• JAC iEV330P (electric): from $70,328 to $63,898
• Caoa Chery iCar (electric): from $28,311 to $22,664
• JAC E-J7 (electric): from $48,284 to $44,436
• JAC E-JS1 (electric): from $27,576 to $23,994
• JAC E-JS4 (electric): from $46,140 to $43,458
• Renault Kwid E-Tech (electric): from $28,311 to $26,248

Analysis

Price reductions for electric and hybrid cars in Brazil are the result of a series of factors, including the improvement in the economic scenario, the appreciation of the real and competition between automakers. The launch of the BYD Dolphin EV was an important milestone for the sector, as it represented the entry of a new player into the Brazilian market with a competitive product in terms of price and technology. As a result, traditional automakers were forced to adjust to the new reality, reducing the prices of their models to remain competitive. The price reductions are good news for consumers, who now have more options for electric cars. And how about you? Do you think its time to change your gasoline to electrician? Share your thoughts with your friends! See you!